- Sex offers in real-estate, too, nevertheless the line between edgy and offensive is really a moving one.
- Silicon Valley agent hired female models to add spice to one of is own listings photo spreads.
- Statewide MLS policy is obscure about whether individuals are permitted in detailing pictures, at the very least in Ca.
Youre deep when you look at the center of Silicon Valley where young, rich techies thrive just like the water-starved indigenous lawn blanketing the region hills. You snag a retro midcentury listing.
How will you promote it? Hire female models to provide its listing photos a sexed-up, shagalicious flair, possibly?
Agent Stephan Marshall chose to do exactly that by having a 60s-era, three-bed, two-bath $1.7 million Belmont, California, listing that came with unique 1965 furniture. The hypersexualized comedy movie franchise Austin Powers served as motivation.
The models interspersed among conventional listing photos adorn your home using high heel shoes and striking poses that are suggestive. The listing to enter the market on Friday.
The homes 28 listing pictures include some featuring models.
Nevertheless the relative lines between edgy and sexist or effective and offensive are blurry and change based on that you ask, along with the market. (Marshalls advertising might resonate for the rich bros of Silicon Valley, but fall flat in Minnesota, for instance.)